Desi Bihari
A handloom boutique and its magazine
Sector: E-commerce · Year: 2026 · desibihari.com
Summary
A boutique storefront for handloom textiles, paired with an editorial section that gives the products context.
Challenge
Craft products do not sell on specification. The buyer needs the story of the weave, the region and the maker, which means the shop and the magazine cannot be separate properties.
Approach
- Built storefront and editorial as one application so a product can reference an article and an article can sell a product.
- Applied the same voice rules and de-duplication used across the publishing estate.
- Provisioned the domain, mail authentication and analytics as part of the build.
Outcome
A live boutique with an integrated publishing section running on the shared editorial pipeline.
Stack
React, TypeScript, Node, MongoDB