Siam Sukkhee Trading

One company, two trades that share no customers

Sector: Recycling & metals trading · Year: 2026 · siamsukkhee.com

Summary

A company site for a Thai trading business that runs a scrapyard and an international metals desk, with an automated editorial section and its search indexing rebuilt.

Challenge

The company sells baled aluminium and pelletised plastic out of a Pattaya scrapyard, and acts as an agent on zinc and copper contracts for overseas trading houses. The two lines share a name and nothing else — not a buyer, not a currency, not a sales cycle. A single site had to make each one legible to its own reader without either looking like a sideline.

Approach

Split the site by line of business rather than by page type, so a scrap buyer and a metals counterparty each reach their own material without reading the other.
Drew the illustrations as SVGs held in the repository, so the site carries no third-party image dependency.
Rebuilt search indexing after an audit found /sitemap.xml had no server route and was falling through to the single-page app, serving HTML where crawlers expected XML — the sitemap had never been readable.
Gave every blog post its own title, description, canonical and structured data; until then all of them had shared the homepage meta tags and had no distinct entry for a search engine to index.

Outcome

A live company site covering both trades, publishing twice a day, with a sitemap that returns XML and per-post metadata that lets individual articles be indexed on their own.

Stack

React, TypeScript, Node, SQLite